An umbrella brand for one of the UK's largest fresh fruit and veg distributors (based in Brum), setup to launch a range of healthy convenience food products.

Without a name or initial steer on identity, a fresh and wholesome brand was considerately crafted to reflect the innovation and quality of the products. After an extensive name generation process 'Born Tasty' was realised. The look and feel needed to attract the health-conscious, time-restricted millennial generation. This was then rolled out across digital platforms, stationery and an integral sales handbook.


Brand Identity | Website | Marketing Assets
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